The Biggest Secret in Successful Marketing

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Why are some companies able to come up with successful marketing campaigns and others aren’t? I’m going to let you in on the biggest secret in marketing, but first, let me share with you a quick story… Inspiration strikes me all the time, and I’ve learned many important lessons from my son and daughter that can be directly applied to …

The Power of Customer Reviews and Testimonials

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Should I even have to explain? Collecting reviews and testimonials from your customers may potentially be the most important thing you can do for your business. If you have to stop and question whether or not you have a system in place to gather reviews and/or testimonials, this is a critical article for you to read. This simple act does …

Cheeseburgers Don’t Just Appear Out of Thin Air

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[Tuesday, December 12, 2017 – 11:45pm] My two year old hurricane, Etta, has just now agreed to lay down in bed, but NOT sleep, as long as I will return in short order with the iPad and a cheeseburger. This is a very simple post about a little girl who is not afraid to ask for what she wants. If …

Be Different

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Being a self-employed business owner has its advantages. Having the flexibility and fluidity to partner with some amazing people with similar mindsets is incredibly rewarding. I am blessed beyond words to be in a position to provide for my family and have a job that brings me overwhelming joy each and every day. Being self-employed is also incredibly challenging. You …

Delivering Better Results

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I am approached all the time with the question, “What exactly do you do for your clients?” It’s very simple. I deliver business-transformative results. I provide step-by-step growth strategies with comprehensive testing and retesting until we are confident we are achieving at the highest level possible. I build sustainable digital platforms that are scalable and expandable. I offer around-the-clock world …

How to Build a New Twitter Account from Scratch

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Building a new identity on Twitter can seem daunting. The process is so slow to do organically (i.e. “the right way). You have seen the offers to pay for followers, but don’t do it! It’s a waste of money. Paying for followers does not provide you anything more than a vanity number. The users will not interact with you. They …

4 Reasons Your Outdated Website is Costing You

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An old or outdated website is doing a lot more than just making your business look ‘out of touch’ to your audience. Even if it’s got the right copy published, you’re discrediting yourself when it’s presented in a format that isn’t optimized for all of the different devices your customers are using. According to SimilarWeb’s State of Mobile Web US …

Become a Yes Man

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It’s 10:27pm on Thanksgiving night. My 2 year old, Etta, is in her room. My 4 year old, Xander, is crashed out on the couch because he ‘likes to stay up late with Dad.’ (Why argue with him when he falls asleep happier and quicker?!) My wife is out braving the not-so-cold, actually-beautiful-unseasonably-warm, Black Friday sales with my sister-in-law. A …

What’s With the X?

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Just say “consult” ( kon • suhlt ). It’s our name because it’s what we do. The X came about for a variety of reasons. A few of the more cliche explanations might be obvious. X is a target. It’s what you aim for. On a map, X typically marks wealth and profit. There are many paths to success all …